your guide to launching your brand on social media.

the right way

who it’s for

this workbook was built for the dreamers, doers, and business owners who know they should be on social media but don’t know where to start. whether you’re building from scratch or refreshing your brand, this guide will help you:

  • understand your audience

  • define your content pillars

  • write captions that connect

  • create a plan you can actually stick to

what’s inside

  • getting started

    set clear goals and understand what success looks like for your brand

  • knowing your audience

    learn who you’re talking to, what they care about, and how to connect with them

  • defining your brand

    discover your story, your value, and how to communicate it with confidence

  • building your pillars

    create a content framework that keeps your ideas focused and consistent

  • planning your content

    learn how to organize, schedule, and build posts that align with your goals

  • launching your plan

    bring everything together and start creating with clarity and purpose

anthony

about me

with 17 years of experience in marketing, i have had the opportunity to work with both small businesses and large corporations, which has given me a unique perspective on what it takes to succeed at every level. small businesses have taught me the value of resourcefulness and creativity, while corporations have shown me how to scale ideas and execute at a higher level. blending those lessons allows me to help businesses of all sizes find strategies that are practical, creative, and effective.

throughout my career, i have seen firsthand that every brand, no matter its size, faces the same challenge: breaking through the noise to connect with the right audience. my goal has always been to simplify that process by creating strategies that are grounded in research but powered by storytelling and design. the social media launchpad is a reflection of that approach, built to give you the tools and confidence to launch your own content with clarity and purpose.

testimonials

  • "I worked with Anthony over the course of several months to up my social media and branding game. We met regularly to not only go over what I was posting and creating but also to brainstorm new ideas. It was amazing to have a fresh perspective on things and brainstorm to generate new ideas. Anthony is such an innovative thinker who really pushed me to improve my content. My engagement has increased almost 200% since we started working together. I would definitely recommend anyone looking to level up their social media and branding to contact him"

    — Kelly T.

  • "Working with Anthony was nothing short of amazing. His thorough analysis and guidance allowed me to take my marketing to the next level. I highly recommend him to anyone looking to develop and grow their business"

    — Candido D.

  • My social media marketing was minimal until I started working with Anthony. He motivated and challenged me with measurable activities. The result? I've gotten more business and branding that grows every day - Anthony is an amazing talent!

    — Terry H.

  • "Working with THE ABC FIRM has been an absolute game-changer for our business. Their team combines creativity with strategy in a way that delivers real results. From branding to digital campaigns, they took the time to understand our goals and executed everything with professionalism and precision. Communication was seamless, and we saw a clear improvement in our online visibility and customer engagement. Highly recommend THE ABC FIRM!"

    - Gina B.

  • “Anthony is a magician. He has worked magic on all of our socials and our overall marketing plan. His fresh ideas, get it done attitude and prompt responses is a breath of fresh air. In just 3 short months we have gained 37% more followers across all socials and engagement is up over 500%!! As a nonprofit (and in any business) revenue is super important, we have seen a notable increase since he has taken the lead. Most importantly, he’s a good human with great values. Highly recommended!”

    - Dan V.

ready to launch?

you don’t need a big budget or fancy equipment, you just need a plan.

the social media launchpad gives you everything you need to start creating and posting with purpose.