every month, we break down what’s changing on social media and what it means for your business. this month: ai is everywhere, people are tired of it, and the businesses that sound human are winning.

in 2011 i was just getting into marketing, and three mercedes print ads became the wallpaper on every screen i owned. fifteen years later, a bedtime talk with my 8 year old reminded me why they've stuck with me my entire career.

your next client isn't scrolling through google results anymore. they're asking ai and trusting the answer. here's what that means for your business and exactly how to show up in it.

most small businesses wait until january to get serious about their marketing. by then your competition already has three months of momentum on you. here is why Q4 is the best time to invest in your marketing and what to do right now to get a head start on 2027.

skateboarding did not die because it got worse. it died because it got popular. and there is a lesson in that for every brand trying to build something that actually lasts.

a client asked me if i use AI. i said yes. here is what happened next and what that actually means for the work we do.

every april the masters shows up the same way it always has, and that is exactly what makes it one of the most powerful brand case studies in sports.

if your brand is not showing up where people are actually searching, you are missing people who are actively looking for exactly what you offer.

if your answer to "who is your target customer?" is "anyone who needs what I sell", this one's for you.

the slow media shift isn’t about doing less marketing, it’s about doing it with more intention, clarity, and respect for people’s attention.

2026 is not about chasing trends, it is about understanding how audiences are changing and building marketing that feels human, intentional, and sustainable.

as the year winds down, now is the time to look at what is working, refine what is not, and set your marketing up for a strong start in 2026.

clicks don’t pay the bills, clients do. here’s how small businesses can use google ads to get the phone ringing and the right clients coming through the door.

september is the ideal time for small businesses to kick off their marketing plans and build momentum before the new year.

the content that connects isn’t always promotional, it’s the parenting tip, the couch to 5k plan, or the relatable post that someone had to share with a friend.

instagram is now searchable on google. if you’re creating content, especially hyperlocal content, here’s what to know and how to take advantage.

ladder’s bold move to target peloton with jennifer jacobs at the helm? risky, but impressive. here’s why we love it.

having worked with AI tools since 2021 before they went mainstream, i can confidently say that ChatGPT's new GPT-4o image generator represents a significant leap forward for marketers and content creators.

after 16 years in the trenches of marketing, i've seen trends come and go, but these seven strategies are reshaping how successful brands connect with audiences in 2025.

our first full year at the abc firm was packed with growth, amazing clients, and campaigns that made a real impact. here’s a look back at 2024 and a sneak peek at what’s coming in 2025!