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the ABC firm - marketing consulting
about
work
testimonials
blogs
ultimate social media playbook
0
0
get started
about
work
testimonials
blogs
ultimate social media playbook
get started
google ads 101 for small businesses: getting calls, not just clicks
Anthony Ayala 9/18/25 Anthony Ayala 9/18/25

google ads 101 for small businesses: getting calls, not just clicks

clicks don’t pay the bills, clients do. here’s how small businesses can use google ads to get the phone ringing and the right clients coming through the door.

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why small businesses should launch their marketing goals in september
Anthony Ayala 9/2/25 Anthony Ayala 9/2/25

why small businesses should launch their marketing goals in september

september is the ideal time for small businesses to kick off their marketing plans and build momentum before the new year.

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why relatable, shareable content is the real mvp of social media
Anthony Ayala 7/24/25 Anthony Ayala 7/24/25

why relatable, shareable content is the real mvp of social media

the content that connects isn’t always promotional, it’s the parenting tip, the couch to 5k plan, or the relatable post that someone had to share with a friend.

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instagram content is now google searchable: here’s why that matters
Anthony Ayala 7/16/25 Anthony Ayala 7/16/25

instagram content is now google searchable: here’s why that matters

instagram is now searchable on google. if you’re creating content, especially hyperlocal content, here’s what to know and how to take advantage.

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ladder’s “ditch the bike” campaign is bold, ballsy, and a marketing win
Anthony Ayala 7/1/25 Anthony Ayala 7/1/25

ladder’s “ditch the bike” campaign is bold, ballsy, and a marketing win

ladder’s bold move to target peloton with jennifer jacobs at the helm? risky, but impressive. here’s why we love it.

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i haven't been able to stop using chatgpt's new image generator since i found it
Anthony Ayala 3/28/25 Anthony Ayala 3/28/25

i haven't been able to stop using chatgpt's new image generator since i found it

having worked with AI tools since 2021 before they went mainstream, i can confidently say that ChatGPT's new GPT-4o image generator represents a significant leap forward for marketers and content creators.

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the top marketing trends of 2025: what actually works right now
Anthony Ayala 3/13/25 Anthony Ayala 3/13/25

the top marketing trends of 2025: what actually works right now

after 16 years in the trenches of marketing, i've seen trends come and go, but these seven strategies are reshaping how successful brands connect with audiences in 2025.

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the abc firm’s 2024 year in review: key achievements and insights
Anthony Ayala 1/9/25 Anthony Ayala 1/9/25

the abc firm’s 2024 year in review: key achievements and insights

our first full year at the abc firm was packed with growth, amazing clients, and campaigns that made a real impact. here’s a look back at 2024 and a sneak peek at what’s coming in 2025!

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new year, new social media strategy: the ultimate guide for 2025
Anthony Ayala 11/12/24 Anthony Ayala 11/12/24

new year, new social media strategy: the ultimate guide for 2025

start the new year strong with a social media strategy that does more than just "post more." our playbook will help you create a plan that captures attention, connects with your audience, and drives results in 2025.

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10 game-changing holiday marketing strategies for small businesses in 2024
Anthony Ayala 10/10/24 Anthony Ayala 10/10/24

10 game-changing holiday marketing strategies for small businesses in 2024

uncover expert tips to supercharge your small business's holiday marketing in 2024, from early planning to mobile optimization and community engagement.

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why hoka and on are winning in running shoes while nike faces declines
Anthony Ayala 7/22/24 Anthony Ayala 7/22/24

why hoka and on are winning in running shoes while nike faces declines

explore how hoka and on are changing the game in running shoes and why nike is facing challenges, with a special focus on tracksmith's exceptional branding and storytelling

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why nostalgia always makes a comeback in marketing: the 30-year pendulum
Anthony Ayala 6/5/24 Anthony Ayala 6/5/24

why nostalgia always makes a comeback in marketing: the 30-year pendulum

learn about the 30-year nostalgia pendulum and how leveraging past trends can help brands connect with audiences and boost their marketing efforts.

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the caitlin clark effect: revolutionizing the WNBA and women's college basketball
Anthony Ayala 4/8/24 Anthony Ayala 4/8/24

the caitlin clark effect: revolutionizing the WNBA and women's college basketball

uncover how caitlin clark's electrifying journey from NCAA stardom to the WNBA draft symbolizes a new dawn for women's basketball, backed by groundbreaking viewership stats and innovative marketing strategies.

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storytelling in content marketing: the secret sauce to stand out
Anthony Ayala 3/7/24 Anthony Ayala 3/7/24

storytelling in content marketing: the secret sauce to stand out

discover how the art of storytelling can transform your content marketing strategy, making your brand unforgettable and deeply connecting with your audience.

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anthony's top 5 Super Bowl commercials of 2024: a marketing consultant's perspective
Anthony Ayala 2/12/24 Anthony Ayala 2/12/24

anthony's top 5 Super Bowl commercials of 2024: a marketing consultant's perspective

discover the top 5 super bowl commercials of 2024, critiqued by anthony, a marketing consultant. which ad was your favorite?

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my journey: from college to my own consulting firm
Anthony Ayala 2/6/24 Anthony Ayala 2/6/24

my journey: from college to my own consulting firm

Join me as I share the story of my diverse marketing journey, from college days to establishing the ABC firm, and how each experience shaped my career and approach to marketing.

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malbon golf: a game-changer in golf fashion and lifestyle
golf, fashion, lifestyle brand, sports, culture, marketing insights Anthony Ayala 1/22/24 golf, fashion, lifestyle brand, sports, culture, marketing insights Anthony Ayala 1/22/24

malbon golf: a game-changer in golf fashion and lifestyle

exploring malbon golf's unique blend of style, sport, and culture through the eyes of a marketing expert and fashion aficionado.

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the ABC firm

thinking about running google ads but not sure if it’s worth it? the truth is, clicks don’t pay the bills, clients do. when set up the right way, google ads can get your phone ringing with people already searching for what you offer.

we stuck on what to post? we’ve got you covered. here are 30 content ideas to help you stay consistent, connect with your audience, and keep your brand top of mind for the next month.

save this post so you never run out of ideas again. and if you