anthony a.

i’ve spent the last 17 years in the marketing world helping businesses grow by blending creative storytelling with smart, practical strategy. i’ve worked across old-school brand building and today’s digital-first landscape, and i’ve learned what actually moves the needle. my sweet spot is taking complex ideas and turning them into clear, actionable marketing that people understand and respond to.

after being laid off, like many people in the startup world, i decided to build something of my own. that’s how the abc firm came to life. abc stands for ayala bros consulting, named after my two boys, aj and frankie. it represents not just my experience in marketing, but the freedom to do things differently, more intentionally, and with a lot more heart.

running my own firm means i get to choose the clients i work with and the projects i take on. i’m not tied to one industry or a rigid process, which allows me to go deeper, think creatively, and truly partner with the brands i support. whether it’s building a brand from the ground up, creating content that actually gets noticed, or developing a strategy that delivers real results, i focus on work that feels thoughtful and effective.

just as important, starting abc gave me balance. as a husband and a dad, being present matters. i get to coach my boys’ teams, make it to practices, help out at home, and still do work i genuinely love. that balance shapes how i work and the kind of long-term relationships i build with my clients.

let’s cut through the noise, create something meaningful, and build a brand people don’t just follow, they believe in.

what

we do

some of our work