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the ABC firm

finding your niche is the step most people rush past

they start posting
experimenting
trying different things

and months later the account still has no direction

before you start creating content, get clear on three things

what category you can t

when i ask new clients who their target customer is, almost everyone says the same thing. "anyone who needs what i sell." i get it. narrowing your focus feels like turning people away. but trying to speak to everyone is exactly why your mes

if you feel like your reach has dropped, it might not be random.

these are straight from instagram’s official guidance on what actually hurts distribution.

watermarks.
reposting content that is not yours.
engagement bait.
overly long reels.